www.k2.com
"We have run a pilot campaign with Pipeline Upgrade over the last few months and in that short time they have made great inroads into a number of our key focus verticals and target accounts"
K2. develops and distributes workflow and process-driven application software. The Company offers K2 Appit, a cloud-based workflow and forms application suite and K2 blackpearl, a business process application platform.
Why did you choose Pipeline Upgrade?
Following an extensive review of various UK based agencies, K2 selected Pipeline Upgrade due their clear focus, dedication and understanding of the K2 business offering. Pipeline Upgrade were able to talk to similar client successes and shared a common results based ethos that built credibility, confidence and value.
The challenge?
K2 has a verticalized solution specific go-to-market approach hence we needed an agency that was able to leverage our value proposition, effectively engage with target accounts decision makers, and elaborate how K2 could resolve their pain points in an articulate way to drive further discussions with our sales teams.
What was your highest moments?
We have run a pilot campaign with Pipeline Upgrade over the last few months and in that short time they have made great inroads into a number of our key focus verticals and target accounts, most notably the legal industry where a good number of introductory meetings have been conducted.